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Amyris provided a "reasonable basis" for the claim that its 100% sugarcane derived squalane is ethically and sustainably sourced.
March 7, 2024
By: Lianna Albrizio
Associate Editor
As part of its routine monitoring program, BBB National Programs’ National Advertising Division has determined that Amyris Clean Beauty, Inc. provided a reasonable basis for the following claims:“Its 100% sugarcane derived squalane is ethically and sustainably sourced” and if squalane is “a hero ingredient in every Biossance formula.” The National Advertising Division (NAD), however, recommended that Amyris modify the claim – “clean ingredients and clean formulas; we ban over 2000 ingr...
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